Creating an Olympic employee legacy
Despite the enormous growth in sport sponsorship, employees at sponsor companies are often left wondering what it means for them beyond free merchandise and token event tickets.
The war for talent and the influence of generation Y means the employee role as a brand ambassador is more important than ever. Organisations need to think more creatively about how they can use their sponsorship proposition to drive employee performance.
Lane4 has worked with a number of Olympic sponsors to explore and develop the impact of sponsorship on employee engagement.
How we can help
- Lane4 can support your organisation to build an employee engagement strategy around a sponsorship programme
- We can work in partnership to tailor learning and development activities to the organisation's sponsorship and the lessons from elite performance
- We can use creative internal communcation to generate understanding and engagement around sponsorship
- Lane4 can help your organisation to use sponsorship to improve retention, recruitment and reward
Download our Sponsorship Card below to discover more.
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Matt Rogan at ESA Beyond 2012 Forum
2010-05-20