Lessons business leaders can learn from the Olympic Games: Past and present

2 November 2010 

London 1948 delivered an extraordinary Games on a shoestring in a harsh economic environment by placing innovation at the heart of its success. Similarly, in the financial austerity seen in the run-up to the 2012 Games, radical innovation is at the heart of its strategy into commercial revenue.

There are many similarities between the London 1948 and London 2012 Olympics, according to 'Britain and the Olympic Games: Past, Present and Legacy' by Lane4's Matt Rogan and his father Martin, published in November. In the current economic climate, the most obvious of these is how financial austerity has driven far-thinking commercial innovation by those inspirational leaders charged with organising both sets of Games.

So what does this mean for you and your business? Are your leaders challenging themselves to think innovatively, questioning if what once worked in the past is fit for the future?

To find out more about how Lane4 can help your leaders challenge orthodoxy, please click here

To find out more about 'Britain and the Olympic Games: Past, Present and Legacy' click here

2010-11-02