Matt Rogan
Director
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Matt is a Director at Lane4 and a member of the Group Board. He is responsible for the Commercial activities of the Group and leads the Training, Diagnostics and Communications businesses. He draws on his early background in Strategy Consulting and Commercial Strategy to drive business growth across Europe, US and Asia Pacific. His areas of expertise include Commercial and Financial Management, Business Strategy, International Marketing and Sponsorship Strategy and Activation. Matt is also a member of the European Sponsorship Association Board.
Sponsorship and Employee Legacy
Drawing on an early career as European Marketing Manager at the NBA and Sponsorship Director at MTV Europe, Matt works with business leaders to explore the benefits of using sponsorship propositions to drive employee, as well as customer, engagement. Understanding this concept as an unexploited source of Return on Investment is central to his approach. His white paper 'Building the Business Case for Internal Sponsorship Activation' has been published in the Journal of Sponsorship and he has spoken on the topic at various industry conferences across Europe. Matt has been actively involved with the European Sponsorship Association since 2001 where he now sits on the Board. He has led the Lane4 support programmes of several 2012 sponsors, where employee engagement and learning legacy is a key rationale for these business partnerships.
Business and London 2012
Matt sits on the Buckinghamshire Olympic Coordination Group, designed to maximise the overall impact of the Games for the county, with a specific focus on developing commercial opportunities for business in the area. He is a contributor to Sport Business Magazine and is a regular commentator in the media on the ways in which businesses can capitalise on the London Games.
Brand and Commercial Strategy in the Professional Services
Matt is a member of the Managing Partners Forum and represents Lane4 as a business at various industry seminars and conferences. He has a specific interest in the 'global' versus 'local' and 'partners' versus 'managers' debates in the professional services sector. He has also presented to the Managing Partners Forum around the challenges and opportunities associated with being named in Sunday Times Best Companies to Work For List.
Generational Change in the Workforce
Prior to joining Lane4 in 2004, Matt's roles at the NBA and MTV allowed him a unique insight into the motivations and shaping of 'Generation Y'. The subsequent influence and impact on learning and development strategy has become an area of interest and specialism for Matt. Demographic changes and the global hunt for top talent mean Gen Y people are in top demand, yet are also demanding customers for prospective employers! Matt is involved in various projects helping organisations to develop an understanding of their motives and the environments in which they thrive - factors which are becoming increasingly important to business performance.
Understanding the Return on Investment in Learning and Development
Effective measurement of people development programmes and the challenges involved is a key area of Matt's expertise. Leveraging this knowledge, he has co-authored Lane4's Understanding the Return on Investment of People Development research report. In addition, Matt has worked with senior executives to ensure that people strategy initiatives are aligned with business strategy, identifying key performance indicators linked to desired return and key KPIs.
Work at Lane4
Matt Rogan is Commercial Director at Lane4. His role includes strategic planning, the extension of the Lane4 proposition into new commercial markets and geographies as well as heading up the commercial team. He has extensive experience in the sports and media arena and is an accomplished speaker. Matt has recently co-authored a book Britain and the Olympic Games. Past Present Legacy, with his father Martin Rogan.
Areas of specialism include:
- Generational Change in the Workforce
- Sponsorship & Employee Legacy
- Understanding ROI in Learning & Development
- Brand & Commercial Strategy in Professional Services
- Commercial & Financial Management
- International Marketing Strategy
- Business & London 2012
Background
Matt graduated from Fitzwilliam College, Cambridge University in 1997 with a BA Hons in Modern Languages (French & German). He joined Lane4 in 2004 and is Commercial Director sitting on the Group Board. He speaks fluent French and German and has spoken at industry events across Europe including the CBI Business Summit, exploring how businesses can make the most out of London 2012..
Prior to joining Lane4, Matt worked as a Strategy Consultant specialising in sports and media strategy, European Marketing Manager for the National Basketball Association (NBA) and most latterly as Sponsorship Director at MTV Networks Europe. He has been heavily involved with the European Sponsorship Association since 2001 and became a Board member in 2008..
Matt is a keen sportsman. He captained Cambridge University Grasshoppers Lawn Tennis Club to a Varsity Match victory, also representing them at football. Since leaving University he has completed several marathons and is an ironman triathlete. He also plays competitive tennis for Halton Village. .
Matt plays electric guitar for the Lane4 band, having made his performance debut playing with friends at his wedding to wife Claire in 2003. They have a young son, Conor and a daughter Niamh..
