Adrian Moorhouse profiled in Business Money Magazine

Adrian Moorhouse speaks to Rebecca Paddick of Business Money magazine about his transition from sport into business.

Today the ex-Olympian fills a regular spot commentating for the BBC, but any further similarities with your average retired sportsman stop there. As managing director of organisational development consultancy firm Lane4, Adrian specialises in transferring the skills of elite performance in sport to the business world.

He explained: “Sports and business professionals both share the need to cope with pressure, they have to plan, they have a  set of goals they must reach at certain times, and this is what we think makes sportsmen and women qualified to get involved and give advice on such important business matters.”

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Reproduced by kind permission of Business Money magazine.

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