Sporting Sponsorship - make it come alive for employees
17 March 2011
In this HR Magazine article, Lane4's Matt Rogan and Mark Richardson explain why organisations need to go further than the odd token event ticket to really engage their employees around their sporting sponsorship.
Despite the enormous growth in sport sponsorship, employees at sponsor companies are often left wondering what it means for them beyond the odd piece of free merchandise and token event tickets for the chosen few.
Now more than ever, organisations need to think more creatively about how they can link their sponsorship proposition to the bottom line through the performance of their people. Lane4 has worked with a number of Olympic and other global sporting sponsors to drive employee engagement and thus performance through their sponsorship. We recommend a two pronged approach: Building the Strategy and Making it Come Alive.
Click here to read the HR Magazine article in full.
2011-03-17