Unlearning could be key to business survival
1 July 2011
Lane4's Practice Director Jonathan Zneimer talks to The Edge about the importance of unlearning for the future of businesses.
In 1953, the Journal of Exercise Physiology proclaimed that 'the human being is incapable of covering a mile distance in less than 4 minutes. The oxygen carrying capacity required (within the human skeletal and muscular set up) is simply not possible'. In 1954, Roger Bannister ran a mile in three minutes and 59.4 seconds.
When times change, existing knowledge and widely held thinking can quickly become outdated. What individuals and organisations see as their strengths may actually be holding them back. It is vital that they discard obsolete knowledge and routines to enable them to fully embrace new and different ideas - the process of unlearning.
To read article from The Edge in full, please click here.
2011-07-01