Our people

Amy Walters

Research Consultant

Find out a bit more about Amy

Where has your passion for performance come from?

In most sports a core handful of athletes achieve at the top level, year on year on year. I adore both sport and psychology and have always been interested in what distinguishes these outstanding performers from the vast number of very good ones. Many people perceive top performers as aliens; beneficiaries of some rare, unattainable DNA gift. But the more I learn, the less I believe this. I believe it’s about passion and perseverance. Unlocking potential starts with realising this.

What gives organisations the winning edge?

I strongly believe winning performances derive from intense passions. If you really love doing something, you'll keep working hard to get the best result you possibly can. For me, an organisation's winning edge therefore depends on how passionate each employee is about what they do. Sure, high performance is about having the skills necessary to do the job. But, winning performance? That's about having employees with an intense spark of zeal for what they do.


  • Joined Lane4 in 2014 and have since been involved in a number of exciting projects including:
  • The development of an online knowledge SharePoint site, which minimises the risk of work duplication by ensuring all employees can easily share work and access relevant Lane4 content
  • Authoring performance articles, white papers and blogs on the following topics: organisational change, grit, the art of measuring internal communications, the future of coaching, collaboration, culture change and decision making
  • Several Research Desk client projects around: talent retention, how to reward executives, building trust in executive teams, culture change and collaboration
  • BSc in Experimental Psychology, Bristol University
  • MSc in Sport and Exercise Psychology, Loughborough University