Our people

Aron Barnes


Find out a bit more about Aron

Where has your passion for performance come from?

I’ve always been really inspired by watching people do what they are great at, especially in a sporting context. Between the ages of 16 and 19, I invested many hours to develop my ability as a football player. I came to realise that is wasn’t the technical, tactical or physical capabilities that prevented me from fulfilling my potential. It was the psychological aspects of performance which enable the best to continue performing at their best, when it matters most.

What gives organisations the winning edge?

For me it's 2 main things: 1. Work that becomes play. I believe people perform better when they are having fun and are truly engaged. 2. An environment where company values and mission statements link easily to individual motivations and drivers. It might be about ‘changing people’s lives’, 'being the most customer centric company’ or ‘leaving a legacy', but whatever the vision, for me, it has to be articulated as being more than just about business and finance.


  • BA (hons) Coaching Performance, University of Central Lancashire
  • Represented GB in Football at the world’s third largest sports event behind Olympics and Commonwealth, 2005, 2009, 2013
  • Co-founded charitable initiative, 2009, to help alleviate poverty in the Middle East and build sports facilities in areas of need
  • Talent Development Coach for English Football Championship Club (2007/08)

Aron has provided excellent support in making the Jaguar Land Rover skills programme accessible to our global markets. He has brought a great deal of drive and direction to our partnership on this and other JLR projects, working hard to build excellent relationships with internal stakeholders and customers.

Joe Williams, Learning & Development Consultant

Jaguar Land Rover