We worked closely with Argos’ Central Operations Director, to build a ‘bottom up’ approach. Argos wanted to generate enthusiasm and excitement about the ‘stores of the future’, and we knew that targeting shop floor colleagues would be a powerful way to spread key messages across the business.
Argos nominated a ‘Team Transformer’ from each store to be an ambassador for change. For this approach to work, Team Transformers needed to be real advocates, curious and respected by their colleagues. Once selected, they each attended a four day programme, in parallel to their Store Managers, developing skills to help them work with their own peers, guiding and keeping them motivated through the change journey.
It was important that the experience didn’t end after the four-day programme. We wanted the enthusiasm and learning to spread and continue. Working closely with Argos, we developed tailored branding and a programme identity. We wanted this programme to be the talk of the organisation. We equipped the Team Transformers and Store Managers with two important tools, as part of their roles as ambassadors for change.
1) Transformation Toolkit
This included all programme content, plus prompts for further reflection and application.
2) Transformation Toolbox
A physical box containing materials and equipment for seven different activities that Team Transformers could run with colleagues and bespoke each activity to suit their needs.