Why is it important to address this issue?
Organisational culture may be understood as the values, behaviours, beliefs, and environments that shape people’s experience within a company. It is a key ingredient of organisational effectiveness and sustainable competitive advantage.
In fact, research indicates that culture significantly impacts on various measures of organisational performance including revenue growth, net income, productivity, employee absence, creativity, and employee retention. Emerging trends even suggest that its influence is likely to become stronger over coming years.
Despite its importance, many business leaders remain baffled by what their culture is, what it does and how to change it. However, the careful crafting of organisational culture is now a business imperative. A poor organisational culture can destroy any well-defined business strategy. Organisations must get to grips with the art of culture change if they are to keep up with their competitors and retain their talent.