Why is it important to address this issue?
If employees do not understand how their role and the latest strategy is aligned with the organisation’s vision and values, their engagement and productivity are likely to dip.
This is particularly important for employees who don’t have much contact with Head Office and may miss out on discussions and time to make sense of a strategy. As remote teams and flexible work locations become more common, effective communication strategies are changing and becoming even more important.
Resistance is a natural response to change and leaders must be able to ease employee concerns and create excitement around their plans. Organisations need to be skilled at crafting a story, which meets the needs of people throughout the business. By effectively communicating the vision, employees will be able to attach meaning to their work and live out the organisation's values.