Delete Blood Cancer Relationship
In 2014, one of Lane4's close friends and former client Robert Ireland was diagnosed with a rare form of cancer known as Lymphoma, a cancer of the white blood cells. The only way to treat this particular disease is via a bone marrow transplant. His daughters set up a campaign called 'Give our dad a bone' to raise awareness of the disease and encourage people to register with Delete Blood Cancer as donors.
When Lane4 heard of this news we rallied around and helped the family by getting our employees to register as donors and participated in focus groups on how to improve donor registration.
Unfortunately, in September 2015 Robert Ireland passed away having being unable to find an appropriate donor.
Lane4's involvement with Delete Blood Cancer is still ongoing and in 2016 22 members of our team took part in the Blenheim Triathlon (an event Robert himself had competed in) to raise money and awareness for Delete Blood Cancer.
Austin Swain, Director at Lane4 explained our involvement in the event:
“We were really excited to turnout in force at the Blenheim Triathlon. 22 Lane4 employees competed,either as individuals or in one of the four teams we entered in the relay event. It was great that we had the full gamut of triathlon experience represented, from seasoned Iron men to complete newbies!
The reason we mobilised in such a way is to honour the memory of Robert Ireland and to support the Ireland family in the fantastic contribution they make to DKMS. Robert was a much admired friend of Lane4 and his love of triathlon and, this event in particular, has been a guiding force in bringing so many of us together in this way."
You can find out more about the work Delete Blood Cancer do by visiting their website: www.dkms.org.uk