This article on employer brand and talent strategy includes:
Why you need a stronger employer brand in attracting talent
What a great employer brand looks like
How to develop the right employer brand for your organisation
Creating a strategy to find and develop the talent you need is now an important part of HR’s role. And a surprising aspect of getting talent strategy right is to understand how the company becomes an “employer brand”; how it creates and communicates a unique offering to current and potential employees. To get your talent strategy to deliver, building a compelling employer brand turns out to be a key element of success.
Philippa Tripp, Principal Talent Management and Assessment Consultant and Amy Aggleton, Research Manager, outline what a great employer brands looks like and four tips in developing the right employer brand for your organisation.
By reading employer brand and talent strategy article you will:
Discover the reasons why you need a stronger employer brand in to attract the right talent to your organisation
Understand the fundamental emotional elements that drives human behaviour in shaping your employer brand
Be able to develop the right employer brand in your organisation through four crucial top tips
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