This article on organisational culture and nudge technology includes:
Many organisations focus on consciously changing opinions and minds to bring cultural and behaviour change. However, most will often neglect the unconscious environment which influences behaviour which is where nudges come in.
Alison Maitland, Head of Product, and Fionnuala Barnes, Research and Product Intern, define what a nudge is and how it creates behaviour change. The article also looks at the principles of Nudge Technology and the different types of nudges that can help drive successful culture change.
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