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This article on the importance of change communication includes:
Neuropsychology has given us deeper insight into how change affects people, showing that it challenges our strong needs for security, certainty, and fairness. As a consequence, unless a ‘story’ around change is communicated that helps to address these needs, change is likely to produce not only negative feelings, but active resistance.
Amy Aggleton, Research Manager at Lane4 and Karoline Hellmold, MSc Occupational Psychology from Birkbeck University of London, explore the importance of communication during change and how you can use it to make your change a success.
By reading telling the whole story of change you will: