Webinar | 16 April 2016

On-demand webinar: Culture change through storytelling


Even when the most rational of arguments cannot persuade people to embrace change, storytelling often can. It offers an alternative to the more predictable and traditional communication methods. Done well, it takes the audience’s imagination on a stimulating journey and helps build a sense of community between the storyteller and the listeners.

Join Katie Hooper, Senior Communications Consultant and Adam Wilson, Product Consultant, in this interactive session where they will explore Lane4’s unique approach to developing this key leadership skill.

In this webinar, you will discover:

  • The psychology behind storytelling and why it is so effective
  • How to use storytelling to effect culture change
  • Practical examples of how organisations have used storytelling to improve performance