Former LEGO Global Executive Board Member, Marko Ilincic, named as the first member of new Strategic Advisory Panel at Lane4

Lane4 has announced Marko Ilincic, former LEGO® Global Executive Board Member, as the first member of a new Strategic Advisory Panel that will help the Lane4 senior management team achieve ambitious growth over the next four years.

The new panel will be formed of three senior executives, each with an excellent track record of leading significant growth in business. Their role is to support Lane4 with its strategic direction, providing advice and counsel to the Lane4 Board and leadership team as the business enters the next stage of its growth journey. Since 2012, Lane4 has trebled in size and the appointment of this new panel is a strategic move by the business to achieve further growth ambitions by 2024.

Marko Ilincic, former LEGO® Global Executive Board Member, is the first member of the new three-member panel to be appointed. Marko was at the core of one of the world’s most recognised brands for more than two decades. Today, Marko coaches and mentors senior executives, leveraging his knowledge of corporate and commercial strategy, leadership development, digital transformation, brand expansion, omni-channel retail and corporate compliance to help boards and businesses scale.

Commenting on the announcement, Marko Ilincic said; “I love to help build things… that’s why I’ve spent the last 25 years with one of the world’s most powerful and respected lifestyle brands. Having previously worked with Lane4 on leadership development programmes, I have first-hand experience of the difference Lane4 can make to a business and the individuals within it. I’m delighted to be joining Lane4 in a non-exclusive capacity and working with the senior management team to help deliver the business’ ambitions.

Dominic Mahony, Executive Chairman, Lane4, added; “Marko is a great addition to the team. I know he‘ll bring a new dimension to our thinking by both challenging and contributing to the development of Lane4’s business strategy. I’m confident that with his expert insight, and the support of the Strategic Advisory Panel, Lane4 will continue to grow and deliver its ambitious growth goals over the next four years.”