Implementing any change is like navigating an emotional minefield. Research has shown that communication is the single biggest factor behind the success of a transformation, however for most organisations it is also the biggest regret after a change process.
Neuropsychology has given us deeper insight into how change affects people, challenging our strong needs for security, certainty and fairness. Unless a “story” around change is communicated that helps to address these needs, change is likely to produce not only negative feelings, but active resistance.
Join Lane4's Richard Parker - Former CEO of British Bobsleigh & Skeleton Association and Nicola Warren - Lane4 Principal Communications Consultant, who will share their first-hand experience of leading change initiatives and how an effective communication strategy will help to make your change a success.
Following this webinar you will:
- Understand how neuropsychology can inform your communication strategy
- Discover how to make your people care about the success of your change
- Pick up tips on how to make sure the message sticks
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