On-Demand Webinar: Reframing Change - Telling the Whole Story



3 ratings

Implementing any change is like navigating an emotional minefield. Research has shown that communication is the single biggest factor behind the success of a transformation, however for most organisations it is also the biggest regret after a change process.

Neuropsychology has given us deeper insight into how change affects people, challenging our strong needs for security, certainty and fairness. Unless a “story” around change is communicated that helps to address these needs, change is likely to produce not only negative feelings, but active resistance.


Join Lane4's Richard Parker - Former CEO of British Bobsleigh & Skeleton Association and Nicola Warren - Lane4 Principal Communications Consultant, who will share their first-hand experience of leading change initiatives and how an effective communication strategy will help to make your change a success.


Following this webinar you will:

  • Understand how neuropsychology can inform your communication strategy
  • Discover how to make your people care about the success of your change
  • Pick up tips on how to make sure the message sticks

To view this content, please fill in your details below

Please enter your first name.
Please enter you surname.
Please enter a valid telephone number.
Please enter your organisation.
Please enter you position.
Please select an option.

If you have previously subscribed to these email groups you don’t need to re-subscribe.

There has been and error.

Like this content? Learn how to communicate effectively in times of change

Watch webinar here