Our People

Georgia Houston

Key Account Director

Find out a bit more about Georgia

Where has your passion for performance come from?

My competitive drive very quickly found a focus in swimming and from that point on my life revolved around my swimming schedule. Everything came second to concentrating on how to increase my performances in the pool by even the smallest of margins, be it down to psychology, nutrition or simply pushing harder in training. I am now discovering just how many lessons from sport and psychology can be applied to business to unlock individual potential and increase organisational performance.

What gives organisations the winning edge?

An organisation that actively embraces change and encourages innovation whilst remaining committed to its purpose, its employees and staying true to its core values.


  • Joined Lane4 in January 2015 as an Account Executive
  • Represented Great Britain in swimming at both junior and senior level including at the 2009 World Championships – Semi Finalist
  • Represented Wales at the 2002 and 2010 Commonwealth Games – Finalist and Semi-Finalist
  • BSc from Florida State University