Our People

Josh Huggins

Account Executive

Find out a bit more about Josh

Where does my passion for performance come from?

Coming from a background of competitive sport, I have always been fascinated by the correlation of mindset and successful performance, be it business, sporting or otherwise. As Malcolm Gladwell succinctly put it, “Outliers are those who have been given opportunities—and have the strength & presence of mind to seize them”. So, when two opportunities face two similar characters, what makes one a champion over the other?

What gives organisations the winning edge?

I believe this comes down to two fundamentals: People & Culture. Empowering the people to be the cogs the organisation and be the driving force needed to grow and ensure there is a deep-rooted culture that satisfies an environment that is able to generate high performance.


  • BSc (Hons) Sports Psychology & Coaching Sciences
  • Joined Lane4 in the Marketing Team in September 2016
  • Studied the International Baccalaureate
  • Passionate Powerlifter and competitive rugby player