Our People

Owen Toms

Senior Consultant

Find out a bit more about Owen

Where has your passion for performance come from?

First-hand experience of seeing how an individuals and whole teams performance can turn around through effective management and great leadership. I once took over a previously under-performing team that went on to absolutely smash all its targets for a peak trading period and almost all of the strategies we employed to make this happen came collectively from the team themselves. Helping people to see that they can really excel in what they do is a hugely rewarding part of my job.

What gives organisations the winning edge?

I feel that building trust between managers and their teams can be a big factor in developing a winning edge. If team members feel trusted and are given the opportunity to grow in their role they can take responsibility for driving their performance. Combine this with a supportive and challenging environment, where clear communication and feedback are an effective part of how the team operates, then there may be no limit to what can be achieved.


  • Joined Lane4 as an Associate Consultant in 2008 and became a Senior Consultant in 2015
  • B.Ed(Hons) English & Literature from King Alfred’s College, Winchester
  • 10 years experience in retail and operations management
  • Human Resources and Training Manager at Pizza Hut for 3 years
  • Training & Development Manager at Dixons Stores Group for 3 years
  • Change & Communications Strategy Manager at Dixons Stores Group for 2 years

“Owen is a fantastic mediator and mentor, and in the early stages of our management team coming together handled some very tricky situations and a solution was worked out. As the year has progressed Owen has also got involved in some of the other issues within the other parts of the team and got one department to move from a fairly dysfunctional unit to a team of people willing to now do the right things in the right way.

David Eccles, General Manager of Devon Cliffs Park Bourne Leisure