Our People

Simon Linzell

Account Manager

Find out a bit more about Simon

Where has your passion for performance come from?

Performance is the driver for growth, both for organisations and individuals. Contributing to this growth is one of my biggest motivators, seeing first-hand the impact the work we do has on people’s working lives and the difference it makes.

What gives organisations the winning edge?

Competitive advantage can be an overused term, but in this case it’s one relevant description of ‘winning edge’ – positioning core capabilities to address the key competitive success factors in order to generate sustainably higher profit margins than competitors. Strategy, technology and systems are all important, but innovation and people performance are the determining factors in creating and maintaining an organisation’s ‘winning edge’.


  • Joined Lane4 in 2017 as an Account Executive

  • MSc in Management Practice

  • Broad marketing and business development expertise within the media, FMCG and innovation sectors