Our People

Wil James

Director of Solution Design

Find out a bit more about Wil

Where has your passion for performance come from?

Much of my early confidence growing up came from playing sport. Subsequently, many years of working within Olympic and professional sport has underpinned my passion for trying to find the best ways of helping individuals and teams towards their goals of reaching the top.

What gives organisations the winning edge?

Their leaders and people have: a shared passion and belief in their vision, a real clarity and ruthless focus on their performance goals, a drive for learning and continuous improvement.


  • 12 years working with senior executives and boards, facilitating improved performance for individuals, teams and organisations across a range of sectors
  • Responsibility for developing Lane4’s Personal Resilience and leadership client offering
  • Skilled at turning Lane4’s research into impactful and practical ways to address client challenges
  • 16 years sport psychology consulting with professional and international performers and coaches
  • National lead psychologist for England and Wales Cricket Board (ECB) 2008 - 2013
  • BOA psychologist for Olympic Games, Athens 2004 and GB Hockey team psychologist, London 2012
  • Ph.D. in Performance Psychology, Exeter University

I have worked with Wil for 5 years in a variety of ways across the business. Wil is able to interpret our needs and develop appropriate interventions on a 1-2-1, small team and large group basis. I trust Wil completely, as do our business leaders, and he has made a real difference to the performance of our people.

Debbie Dwyer, Global Talent, Resourcing & Leadership Development Director TUI Travel Plc